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Sustainability

A strategic approach to sustainability builds long-term resilience, enhances attractiveness as an investment, and drives brand value, customer loyalty, and employee retention.
As communications experts with a keen understanding of the capital markets and all things sustainability, we help you build a scalable program rooted in strategy and amplified by integrated communications, best-practice disclosures, and effective engagement strategies. In short, we help create stakeholder value that lasts.
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  • Foundation & Strategy – Evaluate your sustainability program to understand material environmental, social & governance business drivers, risks and opportunities and build a scalable sustainability foundation.
  • Materiality assessments
  • Peer benchmarking & gap analysis
  • Framework & standards counsel
  • Sustainability ratings assessments
  • Sustainability journey mapping
  • Communications & Disclosure – Tell a compelling sustainability story through dynamic content that captures your strategy, connects with stakeholders, and meets expanding disclosure requirements.
  • Integrated communications planning
  • Sustainability narrative and messaging platform
  • Sustainability reports, fact sheets & profiles
  • Reporting framework disclosure matrixes
  • Sustainability websites
  • Stakeholder Engagement – Proactively identify investors who will value your sustainability story. Prepare intelligence and insights that enable management to stay ahead of shareholder priorities. Leverage year-round engagement to build effective relationships and gather invaluable stakeholder input.
  • Investor targeting & profiling
  • ESG roadshow & sustainability day execution
  • Proxy/stewardship team engagement
  • Ratings agency engagement
  • Employee engagement strategies
  • Strategic Advisory – Stay on top of sustainability trends, disclosure requirements and best practices to help navigate the evolving landscape and master your sustainability journey.
  • Board/executive sustainability briefings
  • Program evaluation
  • Sustainability journey map counsel
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IFRS Sustainability Consultant Content Programme Member

“As a newly public company, Sharon Merrill Advisors helped us translate our existing Impact initiatives and our new ESG focus areas into a compelling, strategic communications framework for the investor audience as well as the general public. We continue to rely on their guidance regarding best practices in the ESG communications space and the evolution of our own Impact narrative over time. The SMA team is always available to offer trusted advice and I am so thankful for their partnership.”

—Kory Felker, Head of Sustainability, Hagerty

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Learn more about our experience with Sustainability

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Sustainability for Good and Growth

A newly public automotive enthusiast brand was ready to evolve its sustainability efforts from a feel-good community give-back program to a strategic business driver. The company engaged SMA to collaborate with its team. The goal: a program incorporating the social, governance and environmental initiatives of highest importance to its stakeholders and with the greatest potential to drive business growth.
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Enhancing Sustainability Disclosures

An industrial manufacturer engaged SMA to help formalize its sustainability strategy, enhance disclosures, and publish its inaugural sustainability report. Using its storytelling expertise, SMA presented a clear and compelling narrative to build a strategic foundation that elevated the company’s already-embedded ESG activities. By properly framing its sustainability story, the company gained credit with its key stakeholders and the attention of its eventual strategic acquirer.