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| Our Approach |
News Flow Management |
| Executive Visibility / Thought Leadership |
| Media Training |
Financial Services Media |
| Life Sciences Media |
| Crisis Communications |
Financial Services Communications
SMA has an in-depth knowledge of the needs of financial services firms and the complexities of investment products as solutions to consumer needs. Our staff has extensive experience in the following sectors:
- Alternative investments
- Asset management (advisory, high net worth, institutional)
- Benefits outsourcing
- Corporate/government retirement programs
- Financial services technology
- Insurance
- Investment banking
- Third-party administration
- Asset management (advisory, high net worth, institutional)
We understand what motivates people when choosing a financial product or service and we create market-driven communications to help firms define their niche and articulate their strategies. Some of the varied strategies we use to build visibility and market presence for our clients include:
- Portfolio manager profiles
- Expert sourcing
- Financial broadcast news interviews for analysts
- Bylined articles
- Placements in trend/round-up stories
- Macro-economic commentary
- Expert sourcing
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© 2006 Sharon Merrill Associates, Inc.
