Our Approach

For more than two decades, Sharon Merrill Associates has maintained a singular focus on the business of corporate and financial communications. We know that successful media relations means more than writing news releases and calling reporters – it requires an inherent understanding of what reporters and editors look for before they publish a story.

Whether building their brand, strengthening their corporate reputation, or promoting and differentiating their services, our practice has helped public and private companies formulate compelling stories – and then effectively deliver those stories to the media.

SMA leverages the credibility that comes from more than two decades of regional and national media relations experience to provide a complete range of services including:
 

• Writing and distributing news releases
• Placing business news and feature stories
• Writing and placing bylined articles
• Cultivating “trusted source” relationships for clients
• Providing analyses for media targeting
• Crisis communications

Case Study

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