SMA has a record of success in helping organizations manage the pivotal transition to life as a public company. During the months prior to and immediately following the initial public offering, we assist the management team in achieving three communications-related objectives.

Well in advance of the IPO, SMA works to generate awareness of the client among potential investors, as well as potential strategic partners and other constituents who may be in a position to help the company achieve its goals. We precisely target the investors and media outlets that are most likely to become interested in the client’s story, and we reach them with communications that spark interest and differentiate the client from its peers and competitors.

As the IPO approaches, SMA helps the client’s board, management and employees prepare for life as a public company. Along with the company’s attorneys, we help the client develop the organizational infrastructure – and the mindset – required to ensure consistent IR execution and compliance with SEC and exchange regulations. We assist management in developing processes to generate a consistent flow of corporate news and encourage executive visibility.

Following the IPO, SMA assists management in building relationships and communicating with its new constituents within a framework of best practices in investor relations and corporate communications.

Case Study

• Our Clients
• Our Approach
• Positioning Tools & Media Relations
• Executive Visibility
• Communications Training
• Preparing for Life as a Public Company
• Targeting & Meetings
• Quarterly Results Announcements